Often most Adsense publishers are found to be in hurry to start earning money from Adsense. Since most of the publishers already have an adsense account from the begining of next blog, so they never hold their patience to wait for sometime to put the adsense code to the fresh generated Blog about a particular topic.

Now the real problem begins here. Most of them are found to be complaining about non relevant ads on their blogs and consequently low conversion ratio.

Now if you too are new publisher or don't know what the exact problem is associated with such kind of activities then digg through the post to know it.

The first thing that is worth mentioning here is low conversion ratio due to non relevant ads.

It is a simple logic that when any visitors comes to your blog or website then he/she is most interested to read the content of your blog first and after completition their mind starts searching for more related informations on the same page to gather little more knowledge about their interested topic. When they find some related ads being served by Adsense on the same page then they most likely tends to click on those ads which increases the conversion ratio.

So, what is the relation between low convertion ratio and early slapping of Adsense code in the blog?

The answer is here. When a blog is new, the Google bots has not indexed the topics on such blogs. Even if you have no or few post on your blog and Google bot has crawled it, this may also affect the Adsense performance on your blog. Actually due to the above mentioned cause, the Google Adsense often doesnot able to understand the keywords upon which you main emphasis should be given or the topic around which your blogs would be concentrated. Consequently, due to the presence of Adsense code on your Blog, it is most likely tends to serve non related ads on your blogs.

Adsense efforts to resist such non related ads.
Though Adsense never declares their strategy but it seems from Adsense policy that Adsense tends to resist such non relevancy by non accepting the most recent created blogs for creating new accounts with them. It accepts the blogs that are atleast 6 months old. By this duration, the Google bot has crawled several times for most active blogs and understand it better, which helps Adsense to serve better related Ads on the blogs.

So whats the better time to slap Adsense on the blogs?
The answer is a bit confusing based on the type of blogging platform you are using but the basic strategy remains the same.
Its always a bad strategy to implement the adsense code no sooner after the formation of a new blog.

There is a little guide lines that every publishers should follow for new blogs/sites.

1. The first thing that every blogger should do following creation of new blog is that they should start posting quality contents atleast 25 to 30 with proper keyword density and good SEO techniques. This will help Google Search Engines and Google Adsense to get better understanding about the main emphasis of the blog/ site.
   
   
2. Start promoting your blog as much as you can using white hat SEO strategies, this will help Google bots to get notice of your blog/ sites and will crawl much earlier than usual. This also helps to get better understanding to Adsense about the BLOG to serve related ads properly.
   
   
3. Try to collect backlinks if possible or use reference to the higher PR sites related to your blog content. This will also helps SE and Adsense to understand about the blog to serve better related ads.
   
   
4. You can also use adsense targeting to particular section of your blog content to help Adsense understanding better about which content section you wants to emphasis and which part should be ignored.
   
   

   This can be done by implementing a set of special HTML comment tags to your code.
   
   The HTML tags to emphasize a page section take the following format:
   
   < !-- google_ad_section_start -- >
   
   < !-- google_ad_section_end -- >
   
   
   You can also designate sections you'd like to have ignored by adding a (weight=ignore) to the starting tag:
   
   < ! -- google_ad_section_start(weight=ignore) -- >
   

   
   
   
5. Its best to wait till you have 25 to 35 blog posts in your blog or wait few weeks if you have low blog posts till google bot crawled on your blog before slapping or merging adsense with your blog. You can confirm bot crawling through Google webmasters tool.
   

Every Adsense publisher knows that CTR is the only key to the lock of Adsense money bank. But since the nature of adsense is never static since its conception, so its dynamism invites unwanted fluctuation in revenue and ofcourse the CTR.

It is worth mentioning here that CTR is the short form of CLICK THROUGH RATIO, means it is a simple comparison between the number of visits your webpage receives to the number of clicks it received. The more the clicks, the more it contribute to the weitage of zeros of your cheque.

Anyway, its better to come to the point that how to improve the number of CTR.

There are many factors which decides the CTR that you are receiving on your blog/site. But before reading the whole story its better to understand that no one can predict of compute an exact formula for getting higher CTR on your site. The one which works best for someone may perform moderate for another and can result to a total failure for some another. Its all depends upon the structure of your website/ blog.

But fortunately we have a general observation to have better CTR, you may follow them or may modify a little in these factors that suits better for your site/blog.

Few of these factors has already been written in my early posts.

• Quality content is the first thing that should be taken care of. You shuold always keep in mind that wether you are able to produce the quality within your content that your visitors are demanding. If the answer is not then the result would turns worst, that you can't even imazine off. Initially it seems ok with the number of visitors on your site due to proper promotion. But the background story is somewhat like this. The visitors for the first time being landed on your content page with poor quality would ignore your content and try to search some useful links on the same page that consequently generate clicks on your adsense account, but once they come out of the page they will never turn back to your page again.
  
  So, quality is must. Its more important to keep your 5 visitors glued for 50 minutes duration on the same page in comparison to 50 visitors with 0. to 5 sec. on your page. The longer they will stay on your page, the more the chance of clicking on ads.
  
  There is a simple reason behind this. Once the visitors finished reading your content, their mind starts boggling what to do or read the next? Now, it is the related Adsense ads which provokes them to click on these and helps you earning money.
  
  
• The next big factor is proper display of related ads on your blog or website. It is often found that most adsense publishers' are unable to make their content keyword rich. The mistake they make most often is to insert improper density of keywords in various parts of the same blog or site. You can read about the how Keyword plays role in Google ranking here. The poor density of keyword just puzzles the Adsense itself about the kind of ads that should be served on your blog or site. This on the other hand adversely affects the adsense earning because there is a common sense that while you are reading about "Heart Attack" in a medical blog or website, you would really be not interested in clicking on some informations about "Jwellery Shop or MP3 CDs" being served there by Google Adsense. So, try to have proper density of keyword in your content.
  
  
• Ad placement is another factor that cannot be ignored any how. Just imagine any scene of your nearby market. You will notice that the big or small Banners or Hoarding advertisement are always being placed in such a position that falls straight to your eyes without any hindrance. The logic is simple, the more it is in the range of your visibility, the more remains the chances of getting catch of your sight.
  Similarly, where you are applying the adsense code in your site/blog also works for CTR. There are few places and sizes that has been considered to work best for most of the sites.
  
  
  • The skycraper 160X600 works best on the right hand side of the content, the reason being that we have a tendency to read from left to right. This means we ends our reading at right side of the site/blog and after completion of the reading our eyes stare on the right side in search of some more useful contents on right site. Now it is the skycraper that works best there due to its visibility and ofcourse the size.
    
    
  • The Leaderboard 728X90 works best at the top of the content and below the content.
    
    
  • The link ads works best below the navigation menu bars.
    
    
  • The large rectangle works best on the left side just at the begining of the content.
  
  So, the main concept is that keep the ads near the visibility of the visitors, so that they don't have to scroll down to see your ads.
  
  
• Blending of Ads with the content is another that must be done before publishing to get better results. I often remember my schooldays, when the TV ads have not bring up with the idea of blending the commercial ads with TV serials or cinemas or cricket matches. During those days, all the commercial ads in India were being used to shown before starting of any movie, TV serial or cricket match. The worst result they suffered that their commercial ads are often being ignored by most TV viewers, and they use to switch on the Television set just 2 to 3 minutes before the starting of TV programs. Thenafter comes the TV commrcial ad blending strategies with the movies, serials, cricket matches etc.
  
  Actually common people has the general tendency of avoiding advertisements as it is such a subject which bores them. So, it is very important to blend your google ads with your content by changing their background color to the body color of the content. The fonts should be matched with the content fonts. The font color and the URL color should be blended properly. Doing this will benefit your blog by giving an impression to the visitors of your blog as if these ads are a part of your content and these links are integrated part of your self blog or website, thus they would not ignore these and increases the chances of clicking on those ads as these ads bears relative information to the contents present on your blog/site.

Though there are lots more to discuss, but these few implementation will work for everyone. If you like this post, please share with your friends and help them to be a perfect blogger.

Though adsense publishers, basically who are new to adsense often thinks of themselves as not only smart but over smart to cheat adsense and make money. But they often forget that adsense is more than what they can think of.

It is a common practice to adopt the ill means to earn from adsense. I was just browsing through the communities and find many communities related to click exchange. I was amaged to see the high member count in tgose communities. The basic practice adopted between the group members that they click on ads of each other to earn money from adsense.
May be they get success to make few cents from that but its not possible to achieve success with that because Google adsense is in constant effort of developing their algorithm to make adsense a safe place for advertisers and the publishers as well thus giving a soothing experience for both.

Though adsense never declares about their strategies but a close observation reveales the probable explaination for the question.

Adsense counts the clicks as Invalid clicks when

• Clicks are being made from same IP which is being used by publishers within short duration of posting a blog/webpage.
  
  Exception -But Adsense is quite wise enough to distinguish between genuine and fraud clicks. It has developed algorithm to trace genuine clicks as a publisher may use cyber cafe for using net and the clicks generated from the same IP is generated.
  
  
• Clicks generated daily on a particular website from a particular IP as in the case of click exchange by friends and relatives of publishers from different IP other than that of publisher.
  
  
• Multiple clicks on adsense ads of same or other pages of same website within few seconds. As it is a common sense that if the click is genuine, then the user would take quite satisfactory time to read the website opened by first click and comeback for second click or third click.
  
  
• Image Adsense codes placed next to image of blog or website is considered as invalid click as this is against the TOS of adsense service and forces the visitor to click on ads by frauding.
  
  
• Click on a high paying keyword ad on the webpage/blogpost just uploaded may be considered as fraud click, as it takes time by any pages to get listed on search engines and the click on such ads no sooner it get uploaded may be considered as fraud click.
  
  
• High click ratio with very little visitor counts from few IPs within few hours or even in a single may be considered as fraud click.

Once again it should be rememberd that these conclusions has been reached based on the huge community responses of cheaters found on many social networks where someone claims to have clicked on the ads of other group member but the 2nd user on the other hand has not earned even a single penny. Adsense has never disclosed any of the strategies of counting fraud cliucks.

So, its better to spent time to create better quality content to give the reader a soothing experience instead of spnding time to create click exchange communities as these communities are not successfull at the end of the day and may have very severe consequense of getting permanent banned from Adsense.

Adsense account report overview is the most awaited thing that every adsense publisher like to peep into, several times a day or even several time a hour. Why not? Afterall this is all for which many adsense publishers are toiling through day to earn every possible penny by implementing the best possible fair strategy, quality content and everything needed.

So what would an adsense publisher like to see when they login to their adsense account. Ofcourse earning statistics. The first thing everyone's view stare at is Today's Earning section of adsense account page mentioned in bold green color. But many a times the earning shows there is very depressive. Its $0.00.
Soon after that, the eyes stare at a short summary details. Now this is the place which sometimes turns the new adsense publishers a more frustrated when they see that there are clicks either 1 or 2 but earning has not being registered. The first question that strikes the mind at this view is

"WHY there is no earning despite of 1 or more clicks"?

So, if you are new adsense publisher then I am sure that, you may be thinking complaining adsense about this with a mail and claim your earning or getting the exact reason for that. But hold on, you are expecting something which you are not entitled to get. Google adsense has a simple and clear answer about your query stating that they will not be able to clarify the exact reason due to their stratigical privacy but your earnings are as per adsense TOS.

Wait a bit before making any wrong impression about adsense in your mind and left all considering adsense as fake. I think you should have a little closer look on Adsense TOS and adsense help section to get your probable answer that has already been answered there.

So, what are the probable answer of your question about non earning clicks?

The answer is here. First of all you have to make up your mind that you are working with a most renouned money making system who have their best reputation in web market. So, throw out of your mind the misconception that adsense ever trying to cheat you by stealing few cents from your account by not making you payment. On the contrary, adsense have designed the best possible strategy to save the interest of the advertisers who are draining money for their purpose into Google adword and the interest of the adsense publishers too who are the only leverage mechanism of adsense to smoothen the money inflow from the advertiser and they in return get the best quality oil (ofcourse adsense earning) from adsense to keep that lever mechanism smooth. So, this may confuse you a bit more that is adsense is so authentic then why they have not paid you, your much expected money that you deserve.

The answer follows very simple logic to understand. Read it,

As told earlier that adsense has implemented the best logic strategy & tracking system to track every activity. Hence if you have registered some click but not earned then the probable reason should be one or more among those mentioned below.

1. INVALID CLICK - The click has not been registered in adsense as valid clicks. You may be a genuine adsense publisher not clicking from your IP on your ads but may be somewhere your friend is trying to help you with clicks on ads of your webpage to help you. Adsense has a complex logic to differentiate between the valid & invalid click. Though adsense never disclosed the strategy but experienced publishers over time has analysed few factors that google adsense might be using. Adsense considers the time difference between clicks, probable conversion ratio, authenticity of IP where from click is been made etc.
   
   
2. Clicks made on public service ads - Sometimes adsense doesnot have ads related to your content and it displays public service ads on your page. These ads are not payable if someone have clicked on the ads while adsense is displaying public service ads.
   
   
3. INVALID IP - Sometimes publishers made complain that they are using cyber cafe for their website, so their IP are showing same as being the IP from which the clicks are being made. Remember that adsense understand that every user may not have personal pc at their home and may be using PC from cyber cafe, hence same IP shared by more than 1 people. Adsense also has generated strategy about what should be the criteria for considering the clicks from same IP as valid that are not being made by the adsense publisher themselves.

So, I would suggest you to keep away the misconception about adsense, take care of your quality blogging/sites, fair promotion techniques, better SEO and left the rest of the job for Adsense to do. I assure you that Adsense is your most authentic accountant that you should rely on. It will never let any single penny to loose from your account that you deserve nor it let incoming of any illegal penny to your account that doesnot belongs to you.

Have a happy blogging. Share this post with others it you liked it. Keep returning to this blog for more important update topics. Subscribe to it for latest post updates.

Adsense account holders have ever noticed of regular fluctuation about the earnings they made when someone click on the ads on the page. The results often vary from as high as few dollar or more to as low as $0.001 . This is very depressive to those who doesn't know the reason and smart pricing technique used behind this.

There is very much possibility that both you and your friend have a website or blog and a certain page is about a certain topic displaying same ads on both page and a click on same ad on your friends' page can earn him/ her $5 whereas you can earn as low as $0.001 which will definitely left you with nothing but depression.

So, its better to gather a deep sense about this before letting your moral down and developing a mis conception about Adsense. Even this knowledge will help you to have a better handling capability

Adsense Smart pricing is a topic of great speculation among regular publishers who are trying to make smart money from Adsense. There are lots of factors taken into consideration in adsense smart pricing and its always remains a key development area within Google to implement some better strategies in much better way so as to save the interest of the advertisers and the publishers as well.

Actually smart pricing has been introduced by adsense to prevent money loss of advertisers occured due to fraud click that has been malpracticed by large group of publishers to earn money from Adsense.

There are many publishers who tries to sets up temporary smart but non authorative pages to make money in short period. The pages are often being designed such aso as to attract the high paying ads on their page. But the clicks on such pages are often made adopting various tricks with the sole intention of making money and these clicks have nothing to do with business with the advertisers resulting in incurring huge loss to the advertisers.

Hence to prevent such malpractice smart pricing plays an effective role in saving the money of the advertisers but it also has taken care of not letting down the interest of the publishers as well.

Though there is a bit complexity regarding the factors that are taken into consideration but you can easily understand some of the significant factors that are included therein and dramatically effects your earning each time someone clicks on the ads of your web page. Few of these are stated below.

• The relevancy of your web page (This takes care about whether your web page is fully dedicated about a single niche or the website or blog is about general type and the ads that has been clicked is present on the page with a content that has its existence as a single page or two in your web page (website/ blog).
  Adsense quotes to its advertisers about introduction of smart pricing in its news April2004
  

  We take into account many factors such as what keywords or concepts triggered the ad, as well as the type of site on which the ad was served. For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.

  The above quote clearly pinpointing about the content of your web page. As I have already written in my old post "Adsense is all about selecting a niche". The content focussing on a single niche always have better advantage from the point of view of both your expertise and adsense earning as well. A general website or blog always earns less for the same click on the niche based website. So, start with a niche today if you have not one till now.
  
  
• The traffic on your website/ blog is also being considered as a significant factor while adsense pays you after calculation through smart pricing. I have also written about why "Webpage promotion is necessary". The website/blog having already huge traffic on their page earns more from the point of view of number of potential clicks on their site and the CPC (Cost per click). This decision by smart pricing also makes sense because every advertiser wants value for every penny they pays in advertising. It has been noted that most of the visitors over new website has low conversion rate for the advertisers because they mostly get to those advertise while searching for some related informations, so they have no mind makeup to get converted to business on click whereas the visitors landing on the well trafficed website or blogs are often found to land on that page either because they have been reffered by others while showing interest on such products whose informations are present on the website/blog. These visitor's clicks are more likely to get converted into business giving better ROI (return on investment) to the advertisers. So, clicks on those pages pays comparatively more than on a low traffic pages for the same ad click.
  Google quotes to its advertisers -
  

  We are constantly analysing data across our network against a variety of factors. If our data shows that a click is less likely to turn into business results (e.g. online sale, registration, phone call, newsletter sign-up), we may reduce the price you pay for that click. You may notice a reduction in the cost of clicks from content sites.

• The age of your blog or website is another significant factor that is also taken into account before adsense pays you for every click. This is being taken into consideration as many publishers try to cheat adsense and advertisers by setting up a temporary web pages that are so well designed to attract the high paying ads on their page. The sole intention of making those pages is to make money by fraud click within short time period. This incurr great loss to the advertisers. This is also being one of the reason that Adsense has setup a rule for having the age of new websites or blogs should atleast be 6 months or more for new adsense account application. You will find in more details about this in my post " Know why Adsense is rejecting new account". The overall thing is that Adsense wants you to take time to make your website or blog popular enough to attract huge traffic so that it would provide value to the investment of advertisers and you too should have start smart earning from the day you have got your new account and put your ads on the pages.
  
  
• Page rank is also one among such factors taken into consideration in smart pricing. The page rank is the way of authenticating a website/ blog by Google search engine itself. The page rank provided by google is between 1 to 20. The higher the page rank the higher the authentication provided by Google. So, is the case with adsense earning. The higher the page rank, the higher the cost per click earned. I would explain in details about what is google page rank? how it is achieved? how it affects adsense earning in my another post for those who don't have any idea about google's page rank. See the picture below to know how the page rank looks like.
  
• Inbound link is one more factor that smart price counts. The more you have, the better it earns you.
• Ofcourse the CTR or click through rate is worth mentioning here to have direct effect on your adsense earning.

So, the takehome advice for website owners and bloggers who are working hard for generating decent income from adsense is to

1. concentrate on quality content.
2. Its better to start with a niche rather than making it general.
3. Applying better SEO technique.
4. Promotion of webpage should be done consistently.

Hope this post would have help you to understand your adsense earning better and also the ways to increase your adsense earning. Please share this post with your friends if you liked it.

Adsense forum are full of complaints from adsense publishers around the world telling their story of unsucessfulness. These together creates a psychology in new publishers that they too may not succeed to be a adsense millionare. But things are not like that. Adsense is really a multibillion world which is growing day by day with the joining of new publishers in this www. If fact, adsense is using only about 25% market economy to advertisement onnet, because there are lot more trades who are still doing fine offline and they are not thinking of online marketing or advertising their products. But days are coming when about 90% of business would take the advantage of globalisation and at that time they will be left with no other alternative than advertising online. So, assume of that day and the possibilities of earning from google adsense during that market conditions. It is also not like that it will take 100 years more but there golden these have already started their emergence.

So, you may think of, if the conditions are going to be so favourable then why do about 99% of adsense publishers are making only few dollars a month, not sufficient enough to get their monthly payout.

The answer is simple and can be written in a single line.
They don't know adsense basics
99% adsense publishers have entered rat race and ends up the race not with a big dollar cheque but with a big psychology of failure and ends up with a wrong statement that google adsense is not for making a living but for adding few extra bucks to their day earning.